Harold “Hype” Williams, born 1970, previously known as HYPE, is an American music video and film director. Williams first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. I first saw work from Hype Williams in a video he for Kanye West “Golddigger” (screenshots below). Ever since then, I have seen Williams’ name so many times in relation to my favourite music videos. Since 1991, Hype Williams has created hundreds of music videos for some of the biggest names in the urban music industry, such as Wu Tang Clan, Mary J. Blige, The Notorious B.I.G, Tupac Shakur, R. Kelly, Jay-Z and many many more. The full list can be found here: http://en.wikipedia.org/wiki/Hype_Williams_videography.





From Williams history in Graffiti around areas of New York, it is easy to see his roots have given his a very strong influence and inspiration for his current video work, as many include numerous numbers of vernacular typefaces, and this suits music genre perfectly.

“That’s probably what stimulated my interests in color;  I wanted to be Basquiat or Keith Haring of the streets.”

Another of my favourite videos Hype Williams produced is again for Kanye West, this time on his most recent solo album – My Beautiful Dark Twisted Fantasy (which the covers have been used in my CD research), on a song called “All of the Lights”. This music video is extremely typographic, and caused controversy as it was removed from MTV as it has a risk of Photographic Epilepsy. http://www.youtube.com/watch?v=HAfFfqiYLp0

This is a more current music video, released just over two years ago in 2011, and is absoluetely stunning. I thought to include Hype Williams as a hero from the recent ITAP talk from David, where we saw work by SO-ME (for Justice) and many other artists, which reminded me of Hype’s work. Below are images from the All of the Lights Video:







I took inspiration from Hype Williams on our magazine IDENT before Christmas. We had footage recorded, and a song from a featured artist, and we needed a more informative type/logo based clip to include at the end. I went through my video archive, and found several videos from Williams and took elements such as the flashing of imagery and intertwining the song rhythm with these effect, to create something (which I think) works really effectively, and suits the rest of the video and the general content of the magazine. Here is the link to our IDENT: http://www.youtube.com/watch?v=Oy7sgVnVq_Q

Info on Hype Williams from http://en.wikipedia.org/wiki/Hype_Williams